INTRO

I developed a series of composition notebooks for a concept campaign pertaining to Valorant and back to school supplies. With my design approach I wanted to create notebooks that kids could relate to and have emotional connections to each character from the game, utilizing elements from the game to depict each character and their strengths and abilities. By merging gaming culture with functional products, the campaign extends VALORANT beyond the screen while strengthening engagement with its student audience.

Deliverables:

Brand Strategy

Art Direction

Product Design

Social Advertising

Year

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2026

Client

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Riot Games

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