
INTRO
I reimagined chinese cigarette packaging design with assets from Teamfight Tactics. By combining recognizable elements from Chinese tobacco branding with TFT’s vibrant characters and fantasy aesthetics, the project explores how contemporary gaming culture can influence and transform established packaging design. The result is a conceptual series that blends cultural nostalgia with modern digital entertainment, creating a bold and visually engaging reinterpretation of a familiar consumer product.
Deliverables:
Brand Strategy
Branding
Product Design
Art Direction
Year
/
2026
Client
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Riot Games





