INTRO

I reimagined chinese cigarette packaging design with assets from Teamfight Tactics. By combining recognizable elements from Chinese tobacco branding with TFT’s vibrant characters and fantasy aesthetics, the project explores how contemporary gaming culture can influence and transform established packaging design. The result is a conceptual series that blends cultural nostalgia with modern digital entertainment, creating a bold and visually engaging reinterpretation of a familiar consumer product.

Deliverables:

Brand Strategy

Branding

Product Design

Art Direction

Year

/

2026

Client

/

Riot Games

Next work